A self service profile defines what input fields your users see and some other general settings like the login caption.
When you go to the LAM configuration page you will see the self service link at the bottom. This will lead you to the self service configuration pages
Now we need to create a new self service profile. Click on the link to manage the self service profiles.
Specify a name for the new profile and enter you master configuration password (default is "lam") to save the profile.
Now go back to the profile login and enter your master configuration password to edit your new profile.